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Denbies Group is an Australian owned company, supplying you with brands that are innovative and evolving.

We strive to bring new and original products to the marketplace that make people’s daily lives easier. With our combination of recognised and new brands represented in hardware stores and supermarkets nationally, consumers will be sure to find what they’re looking for.

Denbies Group is a ‘House of Brands’ that develops and distributes fresh and exciting brands into hardware stores, supermarkets and independent retailers nationally. Our brands are represented across 3 market segments, Fire & BBQ consumables (Samba & Ember), Garden Care (Rhino & Nature’s Harvest) and Trade (Rhino, Falcon & Surefire).

Driven by the desire to connect consumers with innovative brands, Denbies Group have developed solid business relationships both within Australia and Internationally to ensure we can deliver. We are also known for our superior customer service and our commitment to continuous improvement which enables us to quickly adapt to the changing needs of our customers and consumers.

Our Mission:

Committed to being a proactive, forward thinking company, in development, ownership, and support of evolving brands.




We are Dynamic and quickly adapt to our customers’ changing needs.

We Expect honesty throughout our team.

We are always open to New ideas.

We Believe in being respectful to our customers, suppliers and each other.

We drive thought leadership to promote Innovation; leading to transformative change

We strive for Excellence within our team to deliver positive experiences

We make conscious choices about Sustainability, leading to a better world for everyone.

Our Vision:

To have a portfolio of recognised brands and products that contributes positively to daily life.



 To maintain our position as a supplier of innovative and high quality brands and products, Denbies Group only represent brands which improve customers daily life in a sustainable way.

Our culture of continuous improvement sees us constantly exploring our impact on the environment around us and, through innovation, allows us to choose sustainable options. We believe that innovation is the key to future business growth, a new way of doing things, both within our company and in the brands we own.



71 Star Crescent,
Hallam, Victoria
Australia 3803


Samba Firelighters
Rhino Gloves